Social Strategy
Competitive Analysis
Analyzing Stella McCartney's Current Social Media Strategies.
For my Analytics Content Velocity course, I delve into an evaluation of Stella McCartney's digital presence. By leveraging data-driven insights, this project uncovers trends and audience preferences, offering strategic recommendations to enhance brand visibility and connection.
View with video content here.
Social Media Rebrand
Refining my Social Media Brand Identity.
While taking my History and Evolution of Social Media course, each student was assigned to rework and audit their personal platform pages. During this project, I revamped and evaluated my personal Instagram account.
Rouge
Study Abroad Social Strategy Course.
While taking Social Strategy 220: Messaging and Management, eight students from the Savannah College of Art and Design traveled from Savannah to London, Lacoste, Rome, and Florence to experience an education beyond the classroom. They gained cultural, educational, and immersive experiences through their excursions to complement the content taught by Professor Oscar Betancur. The course focused on creating content with individuality while formulating the right strategy to capture and resonate with the right audience, all while staying true to the brand’s voice.
Access the website here.
Access my page here.
In collaboration with Lane Lieberman, Meredith Kristufek, Rafaella Mufarech, Z Zindash, Madi Wolf, & Riya Suchanti.